Company History

Wallbeds “n” More Expands, Offering Licensee Business Opportunities Nationally

Business is booming for Wallbeds “n” More, despite the slow economy, due to its unique Murphy Wallbed products and business model.

Pleasanton, CA – Wallbeds “n” More (, a Pleasanton-based Murphy Wallbed retailer, is now offering business opportunities nationwide. Their goal is to expand ownership of Wallbeds “n” More stores to large metropolitan centers and bring their unique wallbed products to homeowners throughout the country.

Three different levels of opportunities are available for Wallbeds “n” More Area Developers: ownership of regional or state territories, individual showroom locations and store-in-a-store locations for those who already run a compatible business and would like to include wallbeds in their current showroom. Opportunities are available for all price ranges and interested investors.

Showrooms are open 5 days a week and/or by appointment 7 days a week for customer convenience. This unique appointment model provides customers with personalized visits while allowing the owner or sales person flexibility in their workweek.

Founders Liz Roller and Edd Ozard, business partners since 2007, are extremely excited to offer this opportunity. Wallbeds “n” More currently has 16 showrooms open in California. In addition, there are 2 Arizona stores and 2 in Texas.

Wallbeds “n” More is a proud American company. A majority of their Murphy Wallbeds and mattresses are manufactured in California, following strict California environmental regulations.

Despite the economy, or maybe because of it, Wallbeds “n” More has been thriving as homeowners look for ways to more effectively utilize the space they currently have in their homes. Rather than spending time and money on expensive renovations, a Murphy Wallbed allows households the ability to turn one room into two: a home office, exercise room, craft room, etc. by day and a guest bedroom by night!

Wallbeds “n” More’s owner and founder Liz Roller, and her father Keith Vaughn, first became involved in the Murphy Wallbed business in 1999. This was the point when Keith, who has been in the furniture industry since 1960, decided to focus on selling home office furniture and found the Murphy Wallbed to be the perfect bed for any small room and home office.

Liz took this family furniture business experience a step further by opening Wallbeds “n” More, a Murphy Wallbed-focused store, in 2004. Since opening her first showroom in Dublin, business has steadily increased and she moved her showroom to San Ramon in 2011. This new, larger location, serves as both a showroom and corporate training center, with a conference room for Wallbeds “n” More store owners to attend new product and sales training.

About Wallbeds “n” More
Wallbeds “n” More is a leading retailer of Murphy Wallbeds, with the largest display of wallbeds in California. Headquartered in Pleasanton, CA, the first store opened in 2004. Wallbeds are the ideal space saving product, allowing customers to turn one room into two.

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What Happy Customers Say

  • I have had the pleasure of doing business at the Costa Mesa Wallbeds and More on two separate occasions. I was invited to visit the store by appointment which assured me Roger’s full attention and respect for my time. I was able to ask questions and see a demonstration of how to open and close the beds. We discussed what I could expect from the delivery and installation personnel. Roger was outgoing and helpful in every way. The pieces I bought are comfortable, attractive, and a great solution to space issues.

    - Carol A.
  • Everyone LOVES my Murphy bed (Wall bed) and desk set I got from Wallbeds n More, and so do I. It makes for a perfect guest room/office set up, allowing for a multi-use room. I worked with Judy who is a fabulous designer and so helpful.

    - Victoria K.
  • We are incredibly appreciative of your efforts to accommodate us. I also want to thank you for your professionalism, kindness, and grace. I understand that our decision-making over the past year+ has inconvenienced you in more ways than we are aware, and we are incredibly appreciative of your efforts to accommodate us through to a positive experience and outcome.

    - Valli B.
    Wallbed in a guest room
  • We were so happy to find a wall bed place so close to home – from the moment I called to ask questions to the time we went and looked and bought the staff and everyone involved was wonderful. The time it took to get it and the delivery and set up was wonderful. I would do it again.

    - Sue Ellen