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Success Stories

Keith M. Vaughn – Co-founder

I started business in 1960 as a salesman for Laurel Fine Furniture. In 1965, I became a partner in the business then in 1969,  I expanded the business to a full line furniture store. In 1992, I helped form the Woodworks Furniture Group. This group was the first time a group of independent retailers came together for the purpose of advertising and buying; this became a successful 7 store chain throughout the Bay Area. In 1999, I decided to become a specialty store with the emphasis on home office furniture which led to selling Wallbeds for small bedrooms that also served as a home office. Upon my retirement in 2005, I joined with my daughter in starting the first Wallbeds “n” More store in Dublin, CA. The idea was to setup a business that could be handled by one person without spending the whole day in the store. The use of a cell phone to work ‘by appointment only’ would free that person’s time for other activities. The concept was expanded to include Home & Garden shows to increase the awareness of these products. The success of the business sparked the idea of establishing a group of independent stores in Northern California to become key suppliers of Wallbeds.


Elizabeth Vaughn-Roller – San Ramon, CA Showroom

I graduated in 1991 with a BA in Liberal Studies/Minor in Child Development and then worked for Adecco Headquarters in Redwood Shores (Temporary/Permanent Staffing agency) as a recruiter who was promoted to Quality Center Manager. I moved to Oracle in 1997 as their Sales Training Director. My son Tyler was born in 1999, but I continued to work at Oracle until September 2001 when my daughter Taya was born. In July of 2004, my father, Keith and I decided to open a Wallbed showroom in the Tri Valley area; the idea was to develop a part-time, flexible job for me to work with around my children’s schedule. The store was open by appointment only and included attending 4-6 Home & Garden shows in the Spring and Fall. Wallbeds “n” More has given me the opportunity to work for myself and have plenty of free and flexible time for my family.


Charlie – Rocklin, CA Showroom

I own the Rocklin Showroom, the 3rd Wallbeds “n” More Showroom to open.  My first introduction to Wallbeds “n” More was as a Business Broker, when I was contacted by the past owner who was interested in selling the store so he could retire. Once I saw the financials, checked out the products offered and heard about the business model, I decided to buy it. I loved the simple business plan with contracted delivery, very little inventory and low overhead with high profit potential.  Initially, I worked all the showroom hours, but gradually realized I could employ top flight salespeople to handle sales while I managed the business, freeing up time to engage in other business opportunities and enjoy life.


Kathy – San Mateo, CA Showroom

My husband was an independent rep for various products and I had a clothing trunk business, but we both wanted something more.  We met Edd and Liz and learned about the Wallbeds “n” More Program.  They developed a creative program for us and we were able to launch a showroom 7 years ago.  We started the business in an industrial space then moved to a retail location and now we are in one of the best retail locations in Northern California – San Mateo!  We are able to manage our showroom and still be active with family and our side businesses.  Liz, Edd and the entire WBM team are fantastic to work with. They are extremely supportive and resourceful in helping the stores achieve their goals.


Eric – Campbell, CA Showroom

9 years ago I was introduced to the Wallbeds “n” More business opportunity by Liz Roller. I had been a sales rep in the furniture business and this opportunity offered me flexibility to make my own hours. I liked the low overhead and high profit potential – I could own and operate the store, and still have my freedom to do another job or travel.


Kathy – Culver City, CA Showroom

After personally working for Liz, for over a year, selling wallbeds, I saw a great opportunity to start my own business. Wallbeds “n” More carries a unique product, we stand behind what we do and sell, and we help people solve space issues in their home. During the down economy, many businesses were closing, but Wallbeds “n” More was growing. I liked the idea of owning my own small business, having flexibility with my schedule, and working with a unique product. The thing I like most about this business is that we are part of a movement, a movement towards smaller spaces and urban downtown living. Wallbeds “n” More is at the forefront of the Wallbed business and it is exciting to be a part of a business that is constantly changing and evolving.